The customer wanted to update their existing website to make it more user-friendly and well-optimized.
Industry
Finance, Internet Checks, Risk Management
Company Size
10 - 50 peoples
Services we provided
Understanding the business goals, target audience, and desired outcomes
Research to understand the competitive landscape, industry trends, and user behavior
Creating wireframes, designing the user interface, and developing the website
What we use
Our development teams apply the latest, cutting-edge technologies, front-end, and back-end development tools.
Brief / Introduction
Originally founded in 1998, ACHQ, Inc. is one of the fastest-growing electronic payment ACH processing companies in the world. The company is venture-funded and is located in Palmetto, FL, and offers payment-processing services to businesses in all 50 U.S. states.
ACHQ is supported by over 100 years of combined executive and management experience in the payment processing business, ACHQ has become one of the largest providers of electronic and ACH processing services in the United States.
What business tasks did the client want to solve?
The customer needed help updating their existing website to make it more user-friendly and optimized.
Additionally, it was important to refresh the website to coincide with the company's rebranding.
Challenges the customer faced
Users were having difficulty navigating the site, finding the information they needed, and completing actions like making a purchase or filling out a form.
What was the working approach?
01. Defining Goals and Objectives
The first step was to define the goals and objectives of the new website. This involved understanding the business goals, target audience, and desired outcomes. This helped to guide the design and development process.
02. Research and Analysis
Our UI/UX designer conducted research to understand the competitive landscape, industry trends, and user behavior. We worked together with a customer to make refinements and dial the site in to its final design.
03. Planning the Information Architecture
The information architecture refers to the structure and organization of a website's content. Our team planned it out in advance to ensure that the website was easy to navigate and the content was easily accessible.
04. Design and Development
The process of designing and developing the website was based on the goals and objectives, research and analysis, and information architecture. This involved creating wireframes, designing the user interface, and developing the website.
05. Launch and Deployment
The content was migrated from the old website, analytics were set up, and any necessary integrations were configured.
We met our customers’ expectations
”The website was delivered on time and budget.
Communication was great. We had a shared slack channel so we were able to communicate with the developers directly any time of day. There were no communication issues at all on the project.
Their speed and professionalism are impressive. They turn around things faster than expected and have a firm grasp on technology and scope.”
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